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Drink driving puts everyone at risk of being injured or killed in a road crash that could have been avoided.

Selwyn District Council, Police and the Licenced premises across the district are participating in the Christmas/New Year annual drink drive campaign, encouraging everyone to sort a safe ride home before going out for a few drinks this summer.

Promotional image for campaignIn the Selwyn district between 2012 and 2016, there were over 150 crashes where alcohol was involved. These crashes resulted in eight fatalities and 40 people receiving serious injuries. In addition, many minor crashes resulted in people receiving injuries, as well as damage to vehicles and properties.

In many cases when drivers are affected by alcohol, inappropriate speed and failure to wear a safety belt also contributes to the severity of the crash. Not surprisingly, these types of crashes occur between Friday evening and Sunday morning.

This year’s campaign encourages drivers to think about sorting their ride home before going out. Safe options include organising a sober driver or using the courtesy van. We can all do our bit by discouraging friends from driving if they have been drinking.

As part of the campaign, posters, coasters and bar mats will be distributed to hotels, taverns, sport clubs and other licenced premises in the Selwyn District in late November and early December.

Selwyn District Council Road Safety Coordinator Ngaire Tinning commends the work done by local hotels and taverns to keep patrons safe. “Each year as part of our road safety campaign, we distribute free resources to licenced premises to encourage and support their host responsibility activities and we appreciate them coming on board with our promotion.”

Senior Sergeant Pete Stills encourages everyone drinking alcohol when socialising to take advantage of the services offered by these local businesses. “Many responsible premises across the district offer courtesy vans, we recommend everyone to use these if they have not organised other safe means to get home.”

Although many people believe drink drivers are less likely to be stopped by police when they drive on rural back roads, this is not the case. Canterbury Police will be carrying out more random patrols on all Selwyn roads over the Christmas/New Year holiday season. The booze bus will be deployed in both rural and urban areas.

This year’s campaign is a simple and effective message which we can all share and encourage others to do so too.

Last Changed: 23 Nov 2017

 

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