For many local businesses, the idea of entering the Selwyn Responsible Business Awards can feel like a big step. But for 2024 Platinum winner Pure Collective, it was simply an extension of what they already do every day; running a business with purpose.

At Pure Collective, business is about more than providing high-quality hairdressing services. It’s about creating a positive impact. Socially, environmentally and within the local community.

“Our purpose extends beyond hairdressing,” Philippa Adams. “We see our business as a force for good, and that influences every decision we make.”

Sustainability in action

Sustainability is embedded throughout Pure Collective’s operations. The salon champions natural, organic, vegan and cruelty-free products wherever possible, carefully considering the impact of everything they use.

Behind the scenes, they are equally committed to reducing their environmental footprint. From minimising waste and conserving water to recycling materials and supporting circular economy initiatives, their approach is practical, achievable and constantly evolving.

It’s this combination of intention and action that makes their sustainability journey both credible and inspiring for other local businesses.

Investing in the future

Pure Collective’s impact doesn’t stop at environmental sustainability. They are deeply committed to supporting the next generation of hairdressers, providing employment and training opportunities for young people in Selwyn.

By nurturing new talent, they are helping to ensure the long-term strength and sustainability of the industry itself and this is something that benefits the whole community.

A community-focused approach

Connection and education are also central to Pure Collective’s philosophy. Through ongoing learning, ethical business practices and strong local relationships, they empower both their team and their clients to make more conscious choices.

Their approach shows that responsible business doesn’t need to be complicated. It’s about making consistent, values-driven decisions that contribute to a healthier future.

Why share your story?

Stories like Pure Collective’s highlight what the Selwyn Responsible Business Awards are really about: celebrating the efforts businesses are already making and connecting them with others on a similar journey.

You don’t need to have everything perfected to take part. The awards process is designed to be supportive, practical and encouraging - helping businesses reflect on what they’re doing well and where they can grow.

Take the next step

If you’re already making positive changes in your business, big or small, this is your opportunity to share your story and be part of a growing network of responsible organisations in Selwyn.

Getting involved is simple. An assessor will visit your business for a relaxed 30–40 minute conversation to learn about your strengths, challenges and goals.

Ready to get involved?
Contact Chris Stagg
selwynrbnawards@gmail.com
022 476 7932

Selwyn District Council, through its Resource Recovery & Waste Unit, has been a longstanding supporter of Lincoln EnviroTown and the Responsible Business Awards. We are proud to share the stories and achievements of this not-for-profit organisation, whose work continues to make a significant impact across the Selwyn district. This article forms part of a series being published during July and August to coincide with the awards entry period and encourage participation from across the community.